Take part in Britain’s Biggest Bike Breakfast on 4th September

ctwd-logo

They say breakfast is the most important meal of the day. Whether you believe that or not, there’s no denying that for many of us the thought of a coffee and croissant (or orange juice and porridge, for the more health conscious) waiting for us at our place of work is bound to bring a smile to anyone’s face.

That’s exactly what the team behind Cycle to Work Day are encouraging employers from across the UK to do on 4th September 2014. It needn’t be anything grandiose, just a simple coffee and croissant upon arrival for colleagues who have gone that extra mile and cycled to work. Think of it as a pat on the back for taking part, in pastry form.

British Cycling’s Coaching and Education Manager, Vinny Webb, said:

“A post-ride bite to eat, such as a bowl of porridge, is an important way to start the day and helps your body to refuel. That re-energised feeling you’ll get from cycling to work will help you to feel set for a day at work, not least because you’ll then be looking forward to a ride home that evening. People who ride to work make better employees, because they statistically take fewer days off sick per year – even more reason to encourage cycling.”

Britain’s Biggest Bike Breakfast has a serious message behind it, as Cyclescheme’s Director, Daniel Gillborn explains:

“Raising the profile of cycle commuting within UK organisations is incredibly important. Something as simple as offering an inexpensive breakfast for one day of the year could be enough of a positive lever to encourage people to cycle to work more frequently which can only be a good thing for all of us – fewer cars on the road, less congestion and a fitter and more engaged workforce!”