Bike Week this year is 13 – 21 June. If you’ve ever wondered what a bike business does to mark the occasion, take a look behind the scenes of one bike business getting geared up for Bike Week.
Cyclescheme helps people save at least 25% on a new bike through their employer. As you’d expect, there are some keen riders at Cyclescheme HQ, but there are also plenty of would-be cyclists who are in need of a little coaxing to get in the saddle.
Local enterprise, Bath Bike Workshop undertaking a Dr. Bike – BikeWeek 2014
They’ve made sure there is someone for everyone, with a Dr Bike free servicing event, a mountain bike ride for enthusiasts and beginners where bikes can be hired, an evening trundle with a social drink at the end, and a road ride for the sporty and initiated.
Cyclescheme staff at the end of an evening trundle – BikeWeek 2014
Top tops from Cyclescheme to get the most out of Bike Week include:
- Do something, such as a short ride. If you’re a Cyclescheme client, they can help you run an event! Just use the event tool in your Cyclescheme account. https://extranet.myschemes.co.uk
- Make it inclusive – it’s about getting new and returning cyclists in the saddle. The roadies will ride whether you support them or not.
- Don’t let health and safety put you off as Bike Week insurance is there to help! All you need to do is register your event to benefit from the cover. http://bikeweek.org.uk/organisers
“We’ve worked hard to make sure we focus on BikeWeek every June,” said Laurence Boon, Marketing Manager at Cyclescheme. “In years gone by we were breaking a sweat getting everyone else on bikes and missing the opportunity to capitalise on BikeWeek with our own staff. As a result we have made a real effort during the last few years and we now see roughly 80% of our staff participate in at least one of our BikeWeek events.”
If you are in need of a new bike, or even just some safety accessories, to get you ready for this year’s BikeWeek, it’s worth checking out Cyclescheme. It’s like a year-round sale, with interest free credit available in over 2,000 retailers nationwide. To find out more or invite your employer to sign up to the scheme, head over to: www.cyclescheme.co.uk