In the saddle with Cyclescheme for Bike Week 2015


Bike Week this year is 13 – 21 June. If you’ve ever wondered what a bike business does to mark the occasion, take a look behind the scenes of one bike business getting geared up for Bike Week.

Cyclescheme helps people save at least 25% on a new bike through their employer. As you’d expect, there are some keen riders at Cyclescheme HQ, but there are also plenty of would-be cyclists who are in need of a little coaxing to get in the saddle.


Local enterprise, Bath Bike Workshop undertaking a Dr. Bike – BikeWeek 2014

They’ve made sure there is someone for everyone, with a Dr Bike free servicing event, a mountain bike ride for enthusiasts and beginners where bikes can be hired, an evening trundle with a social drink at the end, and a road ride for the sporty and initiated.


Cyclescheme staff at the end of an evening trundle  – BikeWeek 2014

Top tops from Cyclescheme to get the most out of Bike Week include:

  • Do something, such as a short ride. If you’re a Cyclescheme client, they can help you run an event! Just use the event tool in your Cyclescheme account.
  • Make it inclusive – it’s about getting new and returning cyclists in the saddle. The roadies will ride whether you support them or not.
  • Don’t let health and safety put you off as Bike Week insurance is there to help! All you need to do is register your event to benefit from the cover.

“We’ve worked hard to make sure we focus on BikeWeek every June,” said Laurence Boon, Marketing Manager at Cyclescheme. “In years gone by we were breaking a sweat getting everyone else on bikes and missing the opportunity to capitalise on BikeWeek with our own staff. As a result we have made a real effort during the last few years and we now see roughly 80% of our staff participate in at least one of our BikeWeek events.”

If you are in need of a new bike, or even just some safety accessories, to get you ready for this year’s BikeWeek, it’s worth checking out Cyclescheme. It’s like a year-round sale, with interest free credit available in over 2,000 retailers nationwide. To find out more or invite your employer to sign up to the scheme, head over to: